{
  "version": "1.0",
  "purpose": "Planning options for a media brief; requests are confirmed in the proposed media plan.",
  "services": [
    "display",
    "video",
    "native_ads"
  ],
  "geographic_scope": {
    "fr": "Définir les pays, villes ou zones du brief ; le plan confirme le périmètre.",
    "en": "Specify countries, cities or areas in the brief; scope is confirmed in the plan."
  },
  "objectives": [
    {
      "id": "awareness",
      "label": {
        "fr": "Notoriété / couverture",
        "en": "Awareness / reach"
      }
    },
    {
      "id": "traffic",
      "label": {
        "fr": "Trafic / acquisition",
        "en": "Traffic / acquisition"
      }
    },
    {
      "id": "conversion",
      "label": {
        "fr": "Conversions / ventes et leads",
        "en": "Conversions / sales and leads"
      }
    },
    {
      "id": "retargeting",
      "label": {
        "fr": "Réengagement / retargeting",
        "en": "Re-engagement / retargeting"
      }
    },
    {
      "id": "launch",
      "label": {
        "fr": "Lancement de produit",
        "en": "Product launch"
      }
    },
    {
      "id": "local",
      "label": {
        "fr": "Campagne locale",
        "en": "Local campaign"
      }
    },
    {
      "id": "engagement",
      "label": {
        "fr": "Découverte de contenu / produit",
        "en": "Content / product discovery"
      }
    }
  ],
  "targeting": [
    {
      "id": "context",
      "label": {
        "fr": "Contexte éditorial",
        "en": "Editorial context"
      },
      "description": {
        "fr": "Thèmes et contenus pertinents pour votre offre.",
        "en": "Topics and content relevant to the offer."
      }
    },
    {
      "id": "audience",
      "label": {
        "fr": "Audiences & intérêts",
        "en": "Audiences & interests"
      },
      "description": {
        "fr": "Profils et centres d’intérêt recherchés.",
        "en": "Desired profiles and interests."
      }
    },
    {
      "id": "geography",
      "label": {
        "fr": "Géographie",
        "en": "Geography"
      },
      "description": {
        "fr": "Pays, villes, zones et adresses utiles.",
        "en": "Countries, cities, areas and useful addresses."
      }
    },
    {
      "id": "whitelist",
      "label": {
        "fr": "Sélection de sites",
        "en": "Site selection"
      },
      "description": {
        "fr": "Sites souhaités, whitelists et environnements.",
        "en": "Preferred sites, whitelists and environments."
      }
    },
    {
      "id": "device",
      "label": {
        "fr": "Appareils",
        "en": "Devices"
      },
      "description": {
        "fr": "Mobile, desktop ou répartition souhaitée.",
        "en": "Mobile, desktop or intended split."
      }
    },
    {
      "id": "retargeting",
      "label": {
        "fr": "Retargeting",
        "en": "Retargeting"
      },
      "description": {
        "fr": "Recontacter une audience déjà exposée ou engagée.",
        "en": "Reconnect with an exposed or engaged audience."
      }
    },
    {
      "id": "schedule",
      "label": {
        "fr": "Jours & horaires",
        "en": "Days & hours"
      },
      "description": {
        "fr": "Créneaux pertinents et fuseau horaire.",
        "en": "Relevant time slots and timezone."
      }
    },
    {
      "id": "frequency",
      "label": {
        "fr": "Fréquence",
        "en": "Frequency"
      },
      "description": {
        "fr": "Répétition souhaitée et pression par audience.",
        "en": "Desired repetition and audience frequency."
      }
    },
    {
      "id": "exclusions",
      "label": {
        "fr": "Exclusions",
        "en": "Exclusions"
      },
      "description": {
        "fr": "Contenus, sites ou zones à écarter.",
        "en": "Content, sites or areas to exclude."
      }
    }
  ],
  "submission": {
    "channel": "email",
    "address": "team@banziga.com",
    "review": "Banziga reviews the brief and agrees the media plan before launch."
  },
  "brand": {
    "name": "Banziga",
    "positioning": {
      "fr": "L’offre performance d’Adops",
      "en": "The performance offer by Adops"
    },
    "adops_url": "https://adops.tech/"
  },
  "email_submission": "https://banziga.com/email-submission.json",
  "contact": {
    "email": "team@banziga.com",
    "method": "Agent’s authorised connected email tool"
  },
  "budget_currencies": [
    "MAD",
    "EUR",
    "USD",
    "CHF",
    "AED"
  ],
  "billing_models": [
    "CPM",
    "CPC",
    "CPVV"
  ],
  "billing_guidance": {
    "fr": "Nous vous proposons le modèle de facturation le plus adapté à votre objectif : CPM, CPC ou CPVV. Si nécessaire, quelques jours de test permettent d’affiner cette recommandation avec vous.",
    "en": "We recommend the billing model that best fits your objective: CPM, CPC or CPVV. Where needed, a few days of testing help refine this recommendation with you."
  },
  "performance": {
    "basis": "Adops campaign learnings",
    "display_ctr_percent": {
      "min": 0.1,
      "max": 1
    },
    "video_completion_percent": {
      "min": 65,
      "max": 99
    },
    "video_ctr_percent": {
      "upper_range": [
        2,
        3
      ]
    },
    "native_ads_ctr_percent": {
      "max": 3
    },
    "interpretation": {
      "fr": "Repères issus des learnings de campagnes pilotées par Adops. Les résultats varient selon les formats, les créations, les audiences et les conditions de diffusion. Les objectifs sont convenus dans le plan média.",
      "en": "Planning ranges informed by learnings from campaigns managed by Adops. Results vary with formats, creative, audiences and delivery conditions. Targets are agreed in the media plan."
    }
  }
}