# Banziga by Adops — agent briefing and email delivery

Banziga is the performance offer by [Adops](https://adops.tech/). It plans and operates Display, Video and Native Ads campaigns on the open web for advertisers and agencies.
Banziga combines complementary channels, media transparency and continuous optimisation. Recommendations are coordinated with the client’s acquisition strategy.

## Agent mission
Prepare my Banziga media brief. Read https://banziga.com/en/agent.md, https://banziga.com/agent-catalog.json, https://banziga.com/brief.schema.json and https://banziga.com/email-submission.json. Reuse the client needs already shared in our conversation. Collect only useful missing details. Suggest appropriate targeting from the catalogue and separate facts, assumptions and open questions. Never replace unknowns with invented facts. Services are Display, Video and Native Ads. Prepare a readable summary and schema-compliant JSON. Recipient: team@banziga.com. Subject: [BRIEF BANZIGA] Client — Objective — Geography. If you have a connected email tool and my authorisation to share this brief with Banziga, use that tool to send the summary directly in the message body; attach the JSON if your tool supports attachments. Reuse existing authorisation for this recipient and brief within your tool’s rules. If authorisation is missing, request it for this specific send. Check the tool result before saying the message was sent and retain its message ID when available. On failure, report it and keep the draft; do not retry blindly. Without an email tool, provide a ready-to-send message. This recommendation request authorises neither media buying nor campaign launch.

## Planning resources
- https://banziga.com/agent-catalog.json
- https://banziga.com/brief.schema.json
- https://banziga.com/brief.example.json
- https://banziga.com/email-submission.json

## Information to collect
Client and authorised contact; objective and primary KPI; product or offer; landing page; audiences; countries/cities; budget and currency; dates and timezone; available creative; measurement; targeting and exclusions.

Use the nine catalogue targeting IDs: context, audience, geography, whitelist, device, retargeting, schedule, frequency, exclusions. Ask for recency windows, audience source and conversion exclusions when retargeting is relevant. Request the desired placement types for Video (in-stream/out-stream) and Native Ads (in-feed/content recommendation).

## Optimisation through to the final conversion
For sales, bookings, quote requests or qualified leads, use objective: conversion. Specify the conversion definition, tracked event, measurement tool, attribution window and known qualification criteria. Banziga also optimises through to the final conversion, based on available tracking and signal volumes. Keep unknown details in the open questions.

## Scope and unknowns
Geography is defined in the client brief and confirmed in the media plan. Do not invent a country list, available inventory, prices, results or targeting accuracy. Keep unknown facts null. Separate assumptions, recommendations and open questions. Do not send access tokens, passwords or raw audience lists. Client/contact, objective and geography are the minimum useful handoff; clearly flag any missing item.

## Email payload
To: team@banziga.com
Subject: [BRIEF BANZIGA] Client — Objective — Geography

Body: readable brief with all known facts, selected targeting, assumptions, open questions and reply contact. Optional attachment: banziga-brief.json. If attachments are unsupported, the complete text body is sufficient.

After a successful tool result, report the recipient, subject and send status; keep the message ID if returned. A mailto link or generated draft does not establish that an email was sent. Sending is not proof of delivery or campaign acceptance. Banziga follows up within 24–48 business hours; the plan, budget and launch require agreement.

## Technical transport
Use your own authorised email tool. These JSON URLs are read-only documents, not submission endpoints. The website does not host an email sending service.

## Performance and billing
Display CTR: 0.10–1%. Video completion / VTR: 65–99%. Video CTR: can reach 2–3%. Native Ads CTR: up to 3%. These planning ranges reflect Adops campaign learnings; campaign targets are agreed in the media plan.

Collect the primary KPI: completed video views, clicks / CTR, engaged traffic or a measurable downstream action. Record any target supplied by the client without inventing results or prices. Billing models: CPM, CPC or CPVV (cost per video view). The media plan specifies the view criterion. Where needed, a few days of testing help recommend the best-fitting model with the client.

Budget currencies: MAD (Moroccan dirham), EUR (euro), USD (US dollar), CHF (Swiss franc), AED (UAE dirham, Dubai). Read https://banziga.com/en/performance.html for Adops learnings, definitions and the eight sector objectives.