01DISPLAY
Display: find and re-engage audiences.
Introduce your offer to new audiences or reconnect with people who have visited your website.
Explore Display ↗THE PERFORMANCE OFFER BY ADOPS
Reach customersacross theopen web.
Banziga is Adops’ performance advertising offer for agencies and advertisers. We run Display, Video and Native Ads across selected websites and apps, alongside your search and social campaigns. We manage targeting, media buying and optimisation around one priority: qualified visits, video views or measured conversions.
DISPLAY · VIDEO · NATIVE ADS
Indicative Adops ranges, which vary by format, creative and audience. How we make campaign decisions ↗
01 / OPEN WEB
A clear role
for each format.
News sites, specialist publications and apps create more opportunities to reach your audience. The right format depends on what you want people to do next.
02VIDEO
Video: introduce your offer.
Choose in-stream or out-stream according to your priority: video viewing, reach or website traffic.
Explore Video ↗03NATIVE ADS
Native Ads: encourage discovery.
Place an ad in a relevant reading context and lead people to a product, guide or offer.
Explore Native Ads ↗THE REASONING BEHIND THE DECISIONS
Media transparency.
From results to decisions.
Agreed reporting covers investment, delivery environments and results. We explain campaign adjustments against the primary KPI.
See how investment is allocated
Review the formats and environments used, at the level of detail agreed for reporting.
Understand what changes and why
Compare creative, adjust targeting and reallocate budget in response to measured results.
Connect measurement to your objective
Use the metrics that matter, including conversions when tracking and data volumes support decisions.
02 / MEDIA OPERATIONS
What Banziga
manages for you.
Media environments
Site, app and contextual selection, including whitelists and exclusions.
Audiences
Targeting choices for prospecting and re-engagement.
Geography
Country, city and area targeting based on the media plan.
Ad exposure
Frequency settings, schedules and device targeting.
Media buying
Buying setup, spend monitoring and budget allocation.
Campaign monitoring
KPI analysis and adjustments to creative, targeting and placements.
FROM BRIEF TO CAMPAIGN REVIEW
Define. Activate. Refine.
We agree the objective and measurement, prepare delivery, then refine the campaign as results develop. Our approach sets out the stages, required inputs and deliverables.
Explore our approach ↗Performance, KPIs & 8 sectors ↗CAMPAIGN EXAMPLES
A few possible
campaign setups.
Support a launch
Video introduces the offer; Display reinforces the message and directs visitors to the product page.
Explore Display ↗Support a local network
Video reaches audiences in the target area, followed by geotargeted Display leading to an offer or contact page.
Explore Video ↗Give people a reason to explore
Native Ads lead to a guide or detailed offer page, with reading and other actions tracked where available.
Explore Native Ads ↗Illustrative campaign setups, adapted to your project, available creative and measurement capabilities.
PRACTICAL INFORMATION
Answers to
your questions.
How does Banziga complement search and social?
Banziga reaches your audiences across other websites and apps. The media plan gives each format a role in discovery, website visits or re-engagement, taking your existing campaigns into account.
How is the billing model chosen?
We agree a CPM, CPC or CPVV model based on your objective. This is separate from how media is bought and the KPI used for optimisation. A jointly agreed test phase can help refine that choice using observed results.
What creative assets do you need?
Share your available banners, videos, images, copy and landing pages. We identify any adaptations required for the selected formats. The scope and any production costs are agreed before launch.
Can you optimise towards the final conversion?
Yes, when tracking and data volumes provide enough evidence to guide decisions. Otherwise, we use a metric the campaign can reliably measure, such as clicks or completed views. The Performance page explains the metrics and how to read them.
Can we start with just one channel?
Yes. A campaign can focus on one objective, one audience and a limited set of formats. Results then inform whether to expand the campaign or adjust the initial setup.
What does reporting cover?
Agreed reporting covers investment, delivery environments and the selected metrics. It connects results with the adjustments made and the decisions ahead. We define the reporting scope with your team.
YOUR NEXT CAMPAIGN
Let’s plan
your next campaign.
Email us your objective, audiences, target locations, dates and proposed budget. We can then define the formats, KPI and campaign setup that fit your project.
Share my brief
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team@banziga.comReply within 24–48 business hours.