01DISPLAY
Attract traffic that moves forward.
Contextual targeting, audiences and retargeting to generate relevant clicks and engaged visits.
Explore Display ↗THE PERFORMANCE OFFER BY ADOPS
BeyondGoogleand Meta.
Display, Video and Native Ads built for acquisition. Completed views, relevant clicks and engaged visits: make your media budget work harder.
DISPLAY · VIDEO · NATIVE ADS
Planning ranges informed by learnings from campaigns managed by Adops. Results vary with formats, creative, audiences and delivery conditions. Our approach to optimisation ↗
01 / OPEN WEB
Your media plan has
more places to connect.
Go beyond your usual acquisition channels. Choose the format that fits your message; we connect it to the audience, environment and metric that matter.
02VIDEO
Get your film seen through.
In-stream and out-stream. We manage completion, viewability and clicks to your offer.
Explore Video ↗03NATIVE ADS
Turn discovery into useful visits.
Headlines and imagery that set the right expectation. We connect click performance to engagement after the visit.
Explore Native Ads ↗VISIBILITY OVER YOUR CAMPAIGN
No black box.
A partner who explains.
Know where your budget goes, what changes and why. Every report connects results to a decision.
What is running
The formats and environments selected, with the delivery data available.
What is changing
Adjustments to budgets, sites, creative or frequency, and the reasons behind them.
What is measured
Clear metrics, their definitions and the limits of measurement.
02 / MEDIA OPERATIONS
What we
actually manage.
Media environments
Contexts, sites and apps chosen for your campaign.
Audiences
Interests and profiles connected to your offer.
Geography
Countries, cities and relevant campaign areas.
Advertising frequency
Frequency, schedules and devices under control.
Media buying
Buying setup, spend monitoring and budget allocation.
Reading the results
Agreed KPIs and results linked to decisions.
A CLEAR METHOD
Define. Activate. Refine.
A shared plan, a checked launch and explained adjustments. Explore the stages, deliverables and indicative timelines.
Explore our approach ↗Performance, costs & 8 sectors ↗STARTING POINTS
A few possible
campaign setups.
Acquire new visitors
Contextual Display and relevant audiences, with visits and CPC as the starting metrics.
Explore Display ↗Introduce an offer
Video to establish the message, then Display to reconnect with interested audiences.
Explore Video ↗Drive useful discovery
Native Ads to lead to a guide, a product or a landing page that answers a specific need.
Explore Native Ads ↗Starting points to adapt to your brief, budget and measurement setup.
STRAIGHT ANSWERS TO YOUR QUESTIONS.
Let’s talk specifics.
Does this complement my search and social campaigns?
Yes. Display and video reach your audiences in other environments and re-engage visitors. We build the plan around your existing campaigns.
In brief. Display and video complement your existing channels with more points of contact.
Which buying model should I choose?
CPM means cost per thousand impressions, CPC means cost per click and CPVV means cost per video view. We recommend the billing model that best fits your objective: CPM, CPC or CPVV. Where needed, a few days of testing help refine this recommendation with you.
In brief. CPM, CPC or CPVV: the model follows your objective, with a test phase if needed.
Do I need to have creative assets already?
We can work with your existing assets and plan adaptations for the selected formats. Production needs and any creative costs are agreed before launch.
In brief. Your creative can be adapted, with scope and costs agreed before delivery.
How do you measure performance?
We set a primary KPI: click-through rate, video completion or visit engagement. We also track conversions where measurement is available. Our Performance page sets out the Adops learnings and the metrics used.
In brief. A primary KPI, an agreed definition and decisions based on useful outcomes.
Can we start with a simple campaign?
Yes. An initial activation can focus on one objective, one audience and a few formats to establish a clear view before expanding.
In brief. A focused objective and a few formats can provide a structured first activation.
What does the campaign report include?
The metrics we agreed, delivery insights and suggested next steps. Every result is placed in the context of budget, formats and available measurement.
In brief. The report connects results to decisions about what comes next.
YOUR NEXT CAMPAIGN
A clear objective.
Let’s build the plan.
Share your offer, audience, geography and budget. We will build a media recommendation with a primary KPI and clear cost assumptions.
Share my brief
Opens a structured email in your email app.
team@banziga.comReply within 24–48 business hours.