Define, Activate, Refine: three stages that take your objective into campaign delivery and ongoing adjustments. Banziga manages targeting, media buying and monitoring. Each stage sets out the inputs and approvals required.
DEFINE
2–3 business daysafter receiving a complete brief
You share the brief: objective, audiences, locations, dates and budget. We review the creative, landing page and available tracking to select formats and one primary KPI.
The media plan sets out targeting, metrics and how results will be read. We distinguish the buying method, optimisation KPI and proposed billing model. Conversion-led decisions depend on available tracking and data volumes.
ACTIVATE
3–5 business daysafter plan approval and receipt of creative
Once the plan is approved and creative received, we configure targeting, devices, schedules, budgets and frequency in the buying platform. Whitelists, exclusions and brand safety settings establish the delivery environments.
Buying can use open auctions or negotiated deals, depending on the plan. We check creative, destination links and tracking before launch, then review initial delivery.
REFINE
Daily monitoringfirst review after 7 days of delivery
We review spend, delivery pace and results by site, audience, format, device and creative. These comparisons guide changes to targeting, frequency and budget allocation.
Decisions take observed differences and data volumes into account. Where conversions are tracked, your data on completed actions adds to the analysis. Agreed reporting explains the adjustments and the reasoning behind them.
Indicative timings after receipt of the required materials and approvals. Additional creative adaptations or production follow a separately agreed schedule.
THE CAMPAIGN REPORT
Agreed reporting covers investment, environments and KPIs at the specified level of detail. It connects adjustments with results and campaign priorities. The campaign review informs what to continue, change or test.
Share my briefEmail team@banziga.com to define the formats, KPI and campaign setup.