THE BANZIGA METHOD
A media plan is only the start. Banziga prepares buying, checks the launch and monitors the campaign to decide where to maintain, reduce or increase delivery.
DEFINE
2–3 business daysafter receiving a complete brief
We connect the marketing objective to a primary KPI, then define the audience, geography, dates and budget. Formats and inventory are selected within that framework.
We also review the landing page, assets and available tracking: visits, conversions or video views. The buying model, assumptions and criteria for reading results are agreed before launch.
ACTIVATE
3–5 business daysafter plan approval and receipt of creative
We configure the campaign in the buying platform: targeting, devices, schedules, budgets and frequency rules. Whitelists, exclusions and brand safety settings define the intended delivery environments.
Depending on the need, buying can use open auctions or negotiated deals. Creative, destination links and tracking are checked before the first impressions, then initial delivery is reviewed.
REFINE
Daily monitoringfirst review after 7 days of delivery
We review spend, delivery pace and the agreed KPIs. Analysis by site, audience, format, device or creative identifies useful ways to adjust the campaign.
We may reallocate budget, refine media environments, change targeting or adapt frequency. Decisions take the available data volume into account: an early signal is not treated as a firm conclusion.
Indicative timings after receipt of the required materials and approvals. Additional creative adaptations or production follow a separately agreed schedule.
THE CAMPAIGN REPORT
The report connects spend, delivery and observed KPIs. It explains the changes made and the next steps worth considering, distinguishing measured data from interpretations.
Share my briefOpens a structured email to team@banziga.com.