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A clear creative message, integrated into the browsing experience.
Create interest.
Carry it through to your site.
Native Ads introduce your offer in a reading context while keeping the advertising disclosure visible. Banziga combines headlines, imagery and targeting to lead people to a product, guide or offer page, then assesses visits and measured actions.
In-feedContent recommendationContextualRelevant traffic
Email us to define the formats and KPI that fit your project.
Up to 3%
Explore our performance approach ↗Native Ads click-through rateAn indicative Adops range, which varies by creative, audience and delivery conditions.
EXPLORE THE FORMATS
One message. The right space.Your message.
In its environment.
Explore the display, video and native placements on desktop and mobile.
Format previews shown in demonstration interfaces. Placements and delivery specifications are defined in the media plan.
01
A format built for discovery.
In-feed ads appear among the content people browse. Recommendation modules introduce content or offers from a dedicated placement. The presentation fits the site while remaining clearly identified as advertising.
These formats are useful when a product or service needs more explanation before an enquiry or purchase. The destination can be a guide, a product page or a more detailed introduction to the offer.
02
Connect the headline, image and landing page.
The headline states a specific benefit, the image supports it and the landing page delivers on the ad’s promise. We compare headline and image combinations and check that they reflect what people will find after the click.
For illustration, an attention-grabbing headline may generate more clicks but less engaged reading. If measured engagement is the priority, a more specific angle may be the better choice, even with a lower CTR.
03
Match the offer to the reading context.
We select editorial topics, audiences, locations and devices around your objective. Whitelists, exclusions, frequency and brand safety settings establish the delivery boundaries.
Banziga handles media buying and compares results by context, placement and creative. Budget is reallocated against the primary KPI, taking available volumes and ad frequency into account.
04
Assess what happens after the click.
Clicks, CTR and CPC describe traffic acquisition. Sessions, engagement time and recorded on-site actions help assess its quality, using criteria agreed with your team.
We prioritise the combinations of messages, audiences and placements that support the selected objective. This can extend to a completed purchase or submitted enquiry when measurement and conversion volumes provide enough evidence to guide decisions.
Metrics, measurement & definitions ↗BUILD YOUR MEDIA PLAN
What could Native Ads help people discover?
Share my briefEmail team@banziga.com to discuss the objective and campaign setup.