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A clear creative message, integrated into the browsing experience.
BANZIGA / NATIVE ADS
Native Ads connect editorial discovery to your acquisition goals. Banziga tests the image, headline and destination to improve click-through and visit engagement.
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Native Ads click-through rateLearnings from campaigns managed by Adops. Targets set in the media plan.
EXPLORE THE FORMATS
One message. The right space.Explore the display, video and native placements on desktop and mobile.
Original format demonstrations in fictional interfaces. Placements, targeting and measurement are agreed in the media plan.
01
In-feed ads appear among the content people browse. Content recommendations suggest another destination from a dedicated module. The presentation fits the placement while the advertising disclosure remains visible.
These formats help people discover a product, guide or offer. We select placements according to the campaign objective, audience habits and intended destination.
02
The headline, image and landing page tell the same story. A specific headline gives people a reason to click; the destination immediately answers the expectation it creates.
We develop different angles to identify those attracting useful interest. Visit quality matters: a sensational headline that attracts the wrong people does little for your acquisition goals.
03
Editorial topics connect your offer to an active interest. Audiences, geography and devices refine the scope. Whitelists, exclusions and frequency rules define the delivery framework.
We adjust targeting combinations to preserve useful reach. Publisher selection and brand safety are part of the media plan alongside the imagery and message.
04
We track CTR and clicks, then measured sessions, engagement and the agreed qualification criterion. The objective is to find the messages and placements that bring people further into the journey.
Creative variants and targeting are compared on these signals. Landing-page alignment, frequency and publisher selection remain central to optimisation, alongside conversions where tracking is available.
Metrics, costs & definitions ↗BUILD YOUR MEDIA PLAN
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