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A clear creative message, integrated into the browsing experience.
Completed views.
Relevant clicks.
Banziga manages in-stream and out-stream Video for relevant audiences. Completion, viewability and clicks guide media optimisation in coordination with your other acquisition channels.
In-streamOut-streamViewabilityCompletionContextualAudiencesMedia optimisation
Share your campaign requirements by email.
65–99%
Explore our performance approach ↗Video completion · CTR can reach 2–3%Learnings from campaigns managed by Adops. Targets set in the media plan.
EXPLORE THE FORMATS
One message. The right space.Your message.
In its environment.
Explore the display, video and native placements on desktop and mobile.
Format previews shown in demonstration interfaces. Placements and delivery specifications are defined in the media plan.
01
In-stream and out-stream: complementary roles.
In-stream places your message within a video player, before, during or after the content, depending on the placement. Out-stream integrates video into an editorial page. These contexts support a coordinated approach to visibility, reach and engagement within the media plan.
Environments are selected according to your creative, audience habits and available placements. Mobile and desktop each have a delivery strategy adapted to their role in the customer journey.
02
Structured contextual and audience targeting.
Editorial contexts, audience segments and geography help organise delivery. A selection of premium environments or a whitelist can complement the plan, together with exclusions appropriate to the brand.
Frequency, schedules and devices help manage message exposure. These parameters are optimised against the intended reach, video completion and observed engagement.
03
Video completion and clicks: two complementary signals.
We track starts, quartiles, completed views, VTR and CTR, with viewability measured separately. The reporting definitions are agreed in the media plan.
We compare durations, creative, audiences and placements to improve completion and generate relevant clicks. Billing can use CPM, CPC or CPVV, based on the objective.
Metrics, measurement & definitions ↗04
Creative adapted to video viewing habits.
The first seconds should make the brand and offer recognisable. Captions, aspect ratio, duration and text size are reviewed for viewing with or without sound. The click destination should carry the same message.
Share your films, languages, usage rights, dates, budget and landing page. We scope adaptations, delivery and measurement before launch. Our approach page explains the approval stages and preparation timeline.
BUILD YOUR MEDIA PLAN
Plan your Video campaign.
Share my briefOpens a structured email.