Desktop · 728 × 90 / 300 × 250
Image banner
A clear creative message, integrated into the browsing experience.
Give your video
a clear objective.
Video can introduce an offer, extend its reach or drive people to a website. Banziga selects in-stream and out-stream environments, manages media buying and compares creative against the objective that matters most to your campaign.
In-streamOut-streamViewabilityCompletionContextualAudiencesMedia optimisation
Email us to define the formats and KPI that fit your project.
65–99%
Explore our performance approach ↗Video completion · CTR can reach 2–3%An indicative Adops range, which varies by creative, audience and delivery conditions.
EXPLORE THE FORMATS
One message. The right space.Your message.
In its environment.
Explore the display, video and native placements on desktop and mobile.
Format previews shown in demonstration interfaces. Placements and delivery specifications are defined in the media plan.
01
In-stream or out-stream: choose the viewing context.
In-stream ads run before, during or after video content, depending on the placement. Out-stream ads appear within an editorial page. The viewing context, device and available creative inform the choice.
For a viewing objective, we assess completed views and completion rate. For reach, we review audience coverage and frequency where the data is available. For traffic, we analyse clicks and measured visits.
02
Select audiences and environments.
Contextual targeting connects your video with topics related to the offer. Audiences and geography define who and where you want to reach. Whitelists, exclusions and brand safety settings establish the selected sites and apps.
We adjust placements, devices and frequency around the primary KPI. For example, in a viewing campaign, a placement generating more clicks may receive less priority if its completed views contribute less to the objective.
03
Keep completion, viewability and clicks distinct.
Starts, quartiles, completed views and completion rate describe viewing behaviour. VTR uses the calculation basis specified in the media plan and carried through into reporting. Viewability measures whether the placement was visible; these metrics do not, by themselves, measure attention.
We compare creative, durations, audiences and placements against the selected KPI. CTR describes click response. Post-click actions can also inform optimisation when tracking and data volumes support it.
Metrics, measurement & definitions ↗04
Prepare creative for the viewing environment.
The opening seconds should make the brand and offer recognisable. We review duration, aspect ratio, captions and text size for viewing with or without sound. The message and call to action should match the landing page.
Share your videos, languages, usage rights, dates, budget and landing page. We identify any required adaptations and agree them with you before delivery. The Approach page sets out the stages and preparation schedule.
BUILD YOUR MEDIA PLAN
What should your Video campaign achieve?
Share my briefEmail team@banziga.com to discuss the objective and campaign setup.