CTR / DISPLAY
0.10–1%Click-through rate for Display campaigns.
BANZIGA / PERFORMANCE BY ADOPS
Completed views.
Clicks that matter.
Beyond Google and Meta, your acquisition has more room to grow. Banziga combines Display, Video and Native Ads to generate completed views, relevant clicks and engaged traffic.
LEARNINGS ADOPS
Experience that guides
your next campaign.
Our campaign experience provides practical ranges for planning. We use them to choose the formats and targeting, then refine delivery against the results that matter to your business.
VTR / VIDEO COMPLETION
65–99%Videos watched through to the end.
CTR / VIDEO
Up to 3%Video click-through rates can reach 2–3%, depending on the format and creative.
CTR / NATIVE ADS
Up to 3%Relevant headlines and imagery that encourage discovery.
Planning ranges informed by learnings from campaigns managed by Adops. Results vary with formats, creative, audiences and delivery conditions. Campaign targets are agreed in the media plan.
BILLING THAT FITS YOUR OBJECTIVE
The right model
for your campaign.
Cost per thousand impressions
For plans built around delivery, reach and media optimisation.
Cost per click
For an acquisition goal focused on visits to your website.
Cost per video view
For video viewing objectives, with the view criterion specified in the media plan.
We recommend the billing model that best fits your objective: CPM, CPC or CPVV. Where needed, a few days of testing help refine this recommendation with you.
Your budget, your currency
MADEURUSDCHFAEDMoroccan dirham · Euro · US dollar · Swiss franc · UAE dirham (Dubai).
8 SECTORS · BUSINESS OBJECTIVES
Your sector.
Your next action.
Eight priority sectors for this offer. Each has a useful action to define, measure and optimise with your team.
01
Retail & e-commerce
Move product visits towards purchases.
Product page plus confirmed interest; add-to-cart as an intent signal.
CTR · Add-to-cart rate · Conversion
Native Ads for discovery, Display for retargeting.
Explore the format ↗02
Automotive
Generate configurations and test-drive enquiries.
Model-page visit followed by a configurator start or test-drive enquiry.
VTR · CTR · Test-drive enquiry rate
Video to introduce the model, geotargeted Display around dealerships.
Explore the format ↗03
Travel & hospitality
Move travellers towards a booking.
Availability search or offer visit with travel dates.
CTR · Engagement · Booking rate
Destination-led Native Ads, Display to re-engage interest.
Explore the format ↗04
Beauty & cosmetics
Turn discovery into product interest.
Routine or product-page visit followed by a basket or retailer search.
VTR · CTR · Add-to-cart rate
Demonstration video, Native Ads and Display retargeting.
Explore the format ↗05
Home & appliances
Support comparison through to a quote or purchase.
Specification page, comparison tool, local availability or quote request.
CTR · Engagement · Quote enquiry rate
Home-context Display and Native Ads leading to product guides.
Explore the format ↗06
Food & restaurants
Turn appetite into an order.
Menu visit, restaurant search or online order started.
VTR · CTR · Order rate
Video for the offer, geotargeted Display and dayparting.
Explore the format ↗07
Real estate
Generate relevant appointment enquiries.
Development visit with location, floor plan or brochure; contact request.
CTR · Engagement · Contact rate
Native Ads to explain the development, contextual and geographic Display.
Explore the format ↗08
B2B & services
Create qualified sales opportunities.
Solution-page visit followed by a demo, quote or meeting request.
CTR · Engagement · Demo enquiry rate
Native Ads leading to expert content, Display in relevant environments.
Explore the format ↗The objective and useful actions are agreed for each campaign. Conversion measurement depends on the advertiser’s tracking.
A SHARED VIEW OF RESULTS
Clear KPIs.
Useful decisions.
CTR · click-through rate
The share of served impressions that generate a click. We track it for Display, Video and Native Ads alongside the quality of the visits.
VTR · completed video views
The percentage of videos watched through to the end. The reporting denominator is specified in the media plan so results are read consistently. Viewability is tracked separately.
Engaged traffic and qualified visits
Engagement time, pages viewed and meaningful actions help us assess what happens after the click. The qualification criterion is agreed with your team.
Conversion rate
When advertiser-side tracking is available, we follow the progression towards a purchase, booking, enquiry or demo request.
CAMPAIGN EXPERIENCE, APPLIED
Every campaign teaches.
Every decision has a reason.
Adops turns campaign learnings into practical choices. We focus effort on the combinations that generate completed views, relevant clicks and engaged visits.
Creative
Test headlines, imagery, durations and calls to action against the same objective.
Audiences and context
Compare targeting, editorial contexts, geography and devices.
Media delivery
Refine sites, placements, bids and frequency as performance signals develop.
YOUR NEXT CAMPAIGN
Let’s define what
performance means for you.
Share my brief Structured email to team@banziga.com · Reply within 24–48 business hours.