Desktop · 728 × 90 / 300 × 250
Image banner
A clear creative message, integrated into the browsing experience.
Reach new visitors.
Re-engage your audiences.
Banziga runs your banners across selected websites and apps. Contextual targeting, audiences, geolocation and retargeting support two distinct needs: prospecting and re-engagement. We use click data to guide decisions, alongside visit quality where it can be measured.
ContextualAudiencesGeolocationRetargetingWhitelistsFrequencyBrand safetyOptimisation
Email us to define the formats and KPI that fit your project.
0.10–1%
Explore our performance approach ↗Display click-through rateAn indicative Adops range, which varies by creative, audience and delivery conditions.
EXPLORE THE FORMATS
One message. The right space.Your message.
In its environment.
Explore the display, video and native placements on desktop and mobile.
Format previews shown in demonstration interfaces. Placements and delivery specifications are defined in the media plan.
01
Contextual targeting, audiences and geolocation.
To extend your reach, we select contexts related to your offer and segments that match the audience you want to find. Geolocation focuses delivery on the countries, cities or areas relevant to your campaign.
We compare results by targeting, site and device. Narrower targeting can reduce available scale, so the choice depends on whether reach, traffic or measurable conversions take priority.
02
Whitelists, frequency and brand safety.
A whitelist defines the selected sites and apps. Exclusions and brand safety settings establish the delivery boundaries. Schedules and frequency rules manage how often people see your message, in line with the media plan.
Banziga handles media buying, monitors delivery and adjusts budgets across placements. Decisions follow the primary KPI and observed volumes, with visit quality included where it can be measured.
03
Different audiences need different messages.
Prospecting introduces your offer to new audiences. Retargeting reconnects with people who have already visited your site, subject to the required audiences and consent. Each needs its own message and frequency settings.
Standard or adaptive banners should make the product, benefit and next step clear at a glance. Sizes such as 300 × 250, 300 × 600 and 728 × 90 are selected according to placements and available creative.
04
Read clicks alongside visits.
We track clicks, CTR and CPC. Post-click measurement adds another view: sessions, engagement and recorded actions on your site. Optimisation can extend to the final conversion when tracking and data volumes support it.
For illustration, a banner with a higher CTR may attract less engaged visits. If visit quality is the priority, that signal informs decisions alongside the click count.
Metrics, measurement & definitions ↗BUILD YOUR MEDIA PLAN
Where could Display support your campaign?
Share my briefEmail team@banziga.com to discuss the objective and campaign setup.