Desktop · 728 × 90 / 300 × 250
Image banner
A clear creative message, integrated into the browsing experience.
BANZIGA / DISPLAY
Traffic that serves
your acquisition.
Contextual targeting, audiences and retargeting turn Display into an acquisition channel. Banziga combines media buying and optimisation to generate relevant clicks and engaged visits.
ContextualAudiencesGeolocationRetargetingWhitelistsFrequencyBrand safetyOptimisation
A structured email to start the conversation.
0.10–1%
Explore our performance approach ↗Display click-through rateLearnings from campaigns managed by Adops. Targets set in the media plan.
EXPLORE THE FORMATS
One message. The right space.Your message.
In its environment.
Explore the display, video and native placements on desktop and mobile.
Original format demonstrations in fictional interfaces. Placements, targeting and measurement are agreed in the media plan.
01
Contextual, audiences, geolocation.
Context connects your campaign to a topic such as travel, automotive, home or news. Audiences and interests connect your offer to relevant profiles. Geography and devices define where and how to reach them.
We select useful combinations for your campaign. Adding every available filter can restrict reach too far: each criterion needs a clear role in the media plan.
02
Whitelists, frequency and brand safety.
A whitelist defines a selection of sites or apps. Exclusions remove environments unsuitable for your brand. Brand safety settings, schedules and frequency rules complete this framework.
We set up buying and monitor the environments delivering your campaign. The initial selection can evolve with volumes, costs and observed visit quality. A familiar website name alone does not establish performance.
03
Separate prospecting from retargeting.
Prospecting introduces your offer to new people. Retargeting reconnects after a visit or interest signal, with the necessary audiences and consent. These uses need different messages and frequency rules.
With standard or adaptive banners, the product, benefit and call to action must be clear at a glance. Formats such as 300 × 250, 300 × 600 and 728 × 90 depend on the plan and available creative.
04
CTR, engagement and visit quality.
We track clicks and CTR, then measured sessions and the agreed qualification signals. More delivery is directed towards placements whose visits support the objective.
We adjust bids, sites, audiences, devices, creative and frequency. Adops campaign learnings guide planning; the media plan sets the targets.
Metrics, costs & definitions ↗BUILD YOUR MEDIA PLAN
Let’s build your display campaign.
Share my briefOpens a structured email.