01DISPLAY
Develop qualified traffic.
Contextual targeting, audiences and retargeting to generate relevant clicks and engaged visits.
Explore Display ↗THE PERFORMANCE OFFER BY ADOPS
Activateyour mediamix.
Display, Video and Native Ads: complementary channels that strengthen acquisition. Media transparency and continuous optimisation through to the final conversion.
DISPLAY · VIDEO · NATIVE ADS
Adops campaign learnings, assessed in the context of formats, audiences and creative. Our approach to optimisation ↗
01 / OPEN WEB
Complementary channels.
Coordinated acquisition.
Banziga combines formats, audiences and media environments to strengthen your acquisition strategy. Each channel has a defined role in the conversion journey.
02VIDEO
Optimise video completion.
In-stream and out-stream. We manage completion, viewability and clicks to your offer.
Explore Video ↗03NATIVE ADS
Convert interest into engaged visits.
Headlines and imagery adapted to editorial contexts, with engagement measured after the click.
Explore Native Ads ↗STRUCTURED MEDIA MANAGEMENT
Media transparency.
Continuous optimisation.
A structured view of investments, delivery environments and KPIs. Reporting supports media decisions and subsequent activations.
Investment transparency
Formats, publishers and investment allocation presented in consolidated reporting.
Delivery optimisation
Budgets, targeting, creative and frequency adjusted using campaign performance signals.
Performance measurement
Media KPIs, engagement and conversions tracked within a measurement framework agreed with your team.
02 / MEDIA OPERATIONS
The components
of your performance.
Media environments
Contexts, sites and apps chosen for your campaign.
Audiences
Interests and profiles connected to your offer.
Geography
Countries, cities and relevant campaign areas.
Advertising frequency
Frequency, schedules and devices under control.
Media buying
Buying setup, spend monitoring and budget allocation.
Performance analysis
Shared KPIs that guide media decisions.
A STRUCTURED METHOD
Define. Activate. Refine.
A defined strategy, a controlled activation and continuous optimisation. Explore the stages, deliverables and implementation timelines.
Explore our approach ↗Performance, KPIs & 8 sectors ↗COMPLEMENTARY CAMPAIGN SETUPS
A few possible
campaign setups.
Acquire new visitors
Contextual Display and relevant audiences, with visits and CPC as the starting metrics.
Explore Display ↗Introduce an offer
Video to establish the message, then Display to reconnect with interested audiences.
Explore Video ↗Develop engagement
Native Ads to lead to a guide, a product or a landing page that answers a specific need.
Explore Native Ads ↗Campaign setups aligned with your objectives, budget and measurement framework.
PRACTICAL INFORMATION
Answers to
your questions.
Does this complement my search and social campaigns?
Display, Video and Native Ads complement your acquisition channels. The media plan connects discovery, consideration and re-engagement in coordination with your search and social campaigns.
In brief. Complementary channels expand audience touchpoints and support acquisition.
Which buying model should I choose?
CPM means cost per thousand impressions, CPC means cost per click and CPVV means cost per video view. We recommend the billing model that best fits your objective: CPM, CPC or CPVV. Where needed, a few days of testing help refine this recommendation with you.
In brief. CPM, CPC or CPVV: the model follows your objective, with a test phase if needed.
Do I need to have creative assets already?
We can work with your existing assets and plan adaptations for the selected formats. Production needs and any creative costs are agreed before launch.
In brief. Your creative can be adapted, with scope and costs agreed before delivery.
How do you measure performance?
Campaign management is based on a primary KPI: CTR, video completion, engagement or conversion. Targeting and delivery are optimised continuously through to the final conversion, based on available tracking. The Performance page details Adops campaign learnings and the metrics used.
In brief. A primary KPI, an agreed definition and decisions based on useful outcomes.
Can we start with a simple campaign?
Yes. An initial activation can focus on one objective, one audience and a few formats to establish a clear view before expanding.
In brief. A focused objective and a few formats can provide a structured first activation.
What does the campaign report include?
The metrics we agreed, delivery insights and suggested next steps. Every result is placed in the context of budget, formats and available measurement.
In brief. The report connects results to decisions about what comes next.
YOUR NEXT CAMPAIGN
A media recommendation
aligned with your objectives.
Share your offer, audiences, geography and budget. Banziga develops a recommendation combining complementary channels, priority KPIs and a measurement framework.
Share my brief
Opens a structured email in your email app.
team@banziga.comReply within 24–48 business hours.